But a peek beneath the surface of our consumer culture reveals a wealth of of academics, writers, activists and community leaders advocating degrowth, and whose offerings to the movement include progressive opinion leadership, think tanks, grassroots groups, a political party, and even an independent magazine.
The movement is in its infancy, however, and like a toddler taking its first steps, it needs support, guidance and coordination, and forming alliances will prove vital. The message of de-growth needs to resonate above the cacophony of consumer culture and seize its place in the public and political discourse if it is to reach beyond the choir of the already converted.
Degrowth theory is gaining traction among Australian academics, with a number of progressives questioning the growth paradigm and proposing transitional pathways to a sustainable economic system. Prominent intellectuals including Ted Trainer and The Simplicity Institute’s Samuel Alexander have collaborated over the Simpler Way Project, a practice-based resource for living more lightly upon our planet.
Packaging de-growth theory into a digestible form for a population whose passion for material consumerism is rampant is not an easy task. Organizations such as The Center for Advancement of the Steady State Economy (CASSE) have yet to find an effective messaging strategy for their advocacy for fundamental economic reform. The Post-Growth Institute has enjoyed greater success by offering novel ways for the public to engage in degrowth, with fun events such as Free Money Day.
At the grass-roots level, the Transition Towns Movement has had patchy success in Australia. Some groups thrive, with well-attended workshops, skillshares, speaker events, produce swaps, and regular get-togethers, while others dwindle. Doing It Ourselves, a Transition-based initiative, offers a more systemic perspective – as presented in their introductory video – articulating the need for community resilience in our era of peaking resources and economic collapse. With their clever and relatable communication strategy alongside practical community-based action this up-and-coming organization is one to watch.
David Holmgren, Founding Father of Permaculture and outspoken critic of our growth-obsessed culture, has aroused controversy with his 2013 essay, Crash on Demand. Holmgren suggests that our civilization is on a dangerous trajectory of resource depletion that will lead to eventual collapse, leaving a ravaged Earth much less capable of supporting human life, and argues for a deliberately precipitated economic crash that will stall the behemoth of destruction, averting ecological collapse.
Degrowth in Australia enjoys a paltry media presence at best, and access is largely denied to those whose message goes against the grain. Culture-jamming its way past the mainstream media, SHIFT magazine is a new independent platform for the voices of the movement to streamline and amplify their message.
Uniting a movement
Personal and community actions of the kind advocated by Transition Towns and Doing It Ourselves are the driving force of change. However, in our consumer-oriented society the choice to adopt a simpler lifestyle consistent with degrowth is not easy, as the very structure of our society locks us into high-consumption pathways. Political engagement is required in order to remove barriers to degrowth, and strength will come with numbers.
For any movement to succeed, a meta-strategy with unified and coherent public messaging is paramount. Still in its infancy the de-growth movement in Australia lacks a unified voice, and there is very little collaboration between the spheres of academia, advocacy, and the grass roots. There is also little in the way of communication with elements of the broader movement for sustainability – including, most importantly, the environment movement, which is just beginning to question the role of the economic growth imperative in the destruction of our ecosystems.
As a fledgling movement the next step for degrowth in Australia is to connect, coordinate, and collaborate. Sharing platforms and resources while cross-pollinating the borderlands between sectors provides opportunities to walk the degrowth talk while facilitating the emergence of a unified movement.
Reaching beyond the choir
For the de-growth movement to really take hold in Australia there is going to need to be a concerted and collaborative effort at reaching beyond the choir. If we are to degrow purposefully, and not just as a response to crisis, concepts have to depart the ivory towers of academia and make their way to Joe Public on his couch facing the TV. A messaging strategy that resonates with the average Australian is vital if we are to reach, and not just preach.
Joe Public, whose kids’ future is riding on a vanishing dream of infinite growth too good to be true, is going to need a better dream. With pro-growth skepticism beginning to set in, now is the time for degrowth to settle into the cracks in the system and pioneer the path less travelled.